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Our last survey addressed the subject of maintaining relationships with local art schools. Here are the responses to that survey.

1. How many schools with art programs are in your area?
One – 12%
Two or Three – 18%
Four or more – 70%

2. Do instructors share their lists of required supplies with you?
Yes – 72%
No – 28%

3. Do you have a professional relationship with any of the following people?
(Choose all that apply.)
Deans of art schools – 0
College art instructors – 70%
High school art instructors – 58%
Private art teachers – 45%
None – 27%

4. How do you promote your store on campus?
Campus newspapers – 30%
Local newspapers – 46%
Fliers – 55%
Mailings – 59%
Signs – 25%

5. How much of an increase in business do you see during back-to-school?
Slight increase – 14%
Moderate increase – 32%
Major increase – 44%
No difference – 10%

6. Do you hire seasonal help for back-to-school?
Yes – 40%
No – 60%

7. Who are the majority of your back-to-school customers?
College students – 45%
High school students – 25%
Students taking private instruction – 15%
Art teachers – 7%
Other (elementary/middle school) – 8%

8. Do you think the number of art students is growing in your area?
Yes – 75%
No – 25%