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Good signage – inside and out – is an efficient way to inform, sell and direct your customers. Signs can communicate anything from store hours and return/refund policies to the exact finish one can achieve with a particular can of faux. Experts recommend against hand-made signs in retail stores, but they’ve probably never considered an art store where “hand made” means “work of art.” The signs at art store Wet Paint in St. Paul have the ability to inspire, motivate and capture the imagination of creative shoppers, not only because of what they say, but also how they look.