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Web Exclusive Articles

Signs in Wet Paint
Summer 2009

Good signage – inside and out – is an efficient way to inform, sell and direct your customers. Click here to read this article.
Saddle Up for Louisville
Winter 2009

Based on the success of last year’s Ride to Reno, the NAMTA Foundation is planning a motorcycle ride fundraiser leading up to the 2009 NAMTA International Convention and Trade Show in Louisville, Kentucky. Click here to read this article.
Paper Folding, Easy as 1-2-3
Spring 2010
by Anya Harris

Origami papers, instructional books and tools can be a natural fit with your existing product mix if you already offer fine art papers and supplies in your store. Click here to read this article.
Expert Recommends Employee “Standards of Behavior” Contract
Summer 2009

“Obviously, you want employees to leave a positive impression on customers,” says Quint Studer, author of the Wall Street Journal bestseller Results That Last: Hardwiring Behaviors That Will Take Your Company to the Top. Click here to read this article.
Do You Need a Business Coach?
Winter 2009
by Brad Sugars

Click here to read this article.
Crossing the Design Line
Summer 2009
by The experts at Alvin & Company

For the past 25 or 30 years – actually even longer – people have been predicting the death of paper. Click here to read this article.
Correcting the Business Mistakes You Don't Know You're Making
Winter 2009

The start of the year and the middle of a recession present perfect opportunities to examine your company and the actions you’re taking to ensure its success. Marketing expert John Haskell provides tips to keep you on track. Click here to read this article.

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