AMR E-newsletter – April 2023

(email was distributed 04/25/2023)

April Products from Art Materials Retailer magazine
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After forty years of making paint and receiving many requests for MH watercolours, Michael Harding takes great pride in launching his watercolour line. These watercolours will amaze you and your customers with their colour strength, vibrance, clarity, and longevity!

The time and attention to detail invested in the new range of watercolours has created an exquisite range of 134 colours, 92 of which are single-pigment. Along with some familiar pigments from the oil paint range, MH has added some new and exciting pigments to the watercolour range, including the debuts of Rose Doré, Belladonna, and Vivid Blue.

"I wanted my watercolours to be distinctly different - surprising, noteworthy, & impactful. I’m proud to say that they are exactly that. These watercolours will take you on an enchanting journey." ~ Michael Harding

Michael Harding professional watercolours are available now. Please contact Armadillo Art & Craft for pricing and display information.
11% extra discount plus free shipping on full assortments
during the launch period.

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Armadillo Art & Craft
Fax: 908-874-5433


Sennelier Soft Pastel Sets
The highest quality extra-soft pastels, made in France

Sennelier Extra Soft Pastels are comfortable to hold and allow for large areas to be covered with lush, luxurious color. Each pastel is composed of high quality, 100% pure pigment and a natural transparent binder offering exceptional depth & luminosity, while maintaining excellent lightfastness and water-solubility. The pastels are available in a variety of half-stick and full-stick sets for all creative needs.

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ACTÍVA FastMâché™ Fast Drying Paper Mâché
Hardens in hours- just add water!

ACTÍVA FastMâché™ is a fast-drying paper mâché that is 100% safe and non-toxic. Its unique quick drying formula makes it perfect for school assignments, crafts, and DIY projects. With minimal shrinkage and a heavy, tough finish, FastMâché is ideal for 3-D work and works seamlessly with other ACTÍVA products such as Rigid Wrap and Activ-Wire Mesh.

FastMâché™ has a high durability that makes it ideal for projects that require more strength, such as creating bases for models or props. Dries to white and can be painted, dyed, or otherwise surface colored after it is formed and dried. ACMI certified.
Why Customers Love It:
  • Ideal for a wide range of art and crafts
  • Quick drying
  • Non-toxic
Ideal For:
  • Educators and art teachers
  • Hobbyists and crafters
Available in 24 oz, 4 lb, 12 lb & 20 lb sizes. Call Nell for pricing and shipping rates.
Sign-up now to become a dealer!

ACTÍVA Products, Inc


Fusion Brushes

With a classical Asian appearance and Western performance capabilities, Yasutomo Fusion brushes combine features of Eastern and Western styles to give you a versatile painting tool.

Springy, responsive brush tips allow for a controlled painting experience and Taklon fiber bristles hold a fine point for detailed strokes. Perfect for watercolor and lettering!

Dark, synthetic handles are easy to clean and won't crack. End loops on the handles can be used to hang the brushes to dry. Contact your local rep or our office for more information.

As demonstrated by Willa Wanders at Creativation!
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New Colors from Chroma Mural Paint
Introducing the newest additions to our Chroma Mural Paint line!

Preorder new colors (with or without rack) now for shipping starting June 5, in time for Back To School! Our latest 20-color expansion rack includes 18 colors and 2 Special FX mediums, such as:

  • NEON COLORS: These high-impact shades are perfect for creating bold, eye-catching murals that demand attention. From Techno Yellow to Sizzling Pink, these colors are sure to make your artwork pop.

  • METALLIC COLORS: These hues have a rich, lustrous finish that adds a touch of glamour to any mural. Whether you’re looking for a shimmering Encore or a cool Backstage Pass, our metallic paints will give your artwork a luxurious sheen.

  • SPECIAL FX MEDIUMS: Pixie Dust creates a sparkling, glittery effect while Disco adds a prismatic shimmer to your mural. Both special FX are perfect for adding a touch of magic to your artwork.

Learn more at

Chroma Inc.

SIO-2 ® Berlin Grey Stoneware Clay with Impalpable Grog
Start molding and let your creativity take root.

SIO-2® Berlin Grey Stoneware Clay is a high-fire ceramic clay that is perfect for sculpting, hand-building, and throwing. The clay is easy to work with and has a smooth texture that allows for fine details. Formulated with 40% impalpable grog (up to 80 Mesh), which adds strength and reduces shrinkage during firing. As a result, the finished product has a durable, stone-like quality.

SIO-2® Berlin Clay has a firing range of cone 5-10, a moisture content of 19%, is suitable for a variety of glazes, and is an excellent choice for any artist or hobbyist who wants to create high-quality, durable ceramic pieces that will stand the test of time.
Why Customers Love It:
  • Smooth texture
  • Compatible with various glazes
  • Durable, stone-like
Ideal For:
  • Educators and art teachers
  • Crafters
  • Hobbyists
Available in 27.6 lb boxes. Dealer Inquiries Welcome. Drop Ship Program Available.

Sandtastik Products Ltd


Pro 788 Ultimate Masking Tape
Which tape products do you use on your watercolor painting?

Pro® 788 Ultimate Masking Tape is a premium masking tape. It's translucent, flat and smooth backing make it ideal for use as a watercolor paint masking tape. Pro® 788 Ultimate Masking Tape can be used directly on the surface of the paper masking and because it is translucent you will still be able to see your drawing underneath.

It can also be used as a 60-day painter’s tape with a flat, smooth backing specifically designed for use where UV resistance and clean removal are required.

Product is excellent for use in surface sensitive applications such as painted drywall, automotive masking. frisket masking, scrapbooking projects along with painting clean hard lines.
  • Good Adhesion
  • Clean Removal
  • Repositionable
  • Highly Conformable
  • UV Resistant

  • Hand Tearable
  • Easy Unwind
  • Good Moisture Resistance
  • Made in the USA

Pro Tapes LLC
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The trusted name in

For over 30 years - in addition to quality screen printing equipment and parts - AWT World Trade has also offered the industry’s most comprehensive range of screen printing supplies. From screen-making and safety products; to fabrics and frames; frame adhesives, block-outs and sealants; drying and storage racks; scoop coaters, brushes, registration pins, and hundreds of other items, you’ll find whatever supplies you need at AWT.
AWT logo



Creativation by Namta is Back!
Namta expects 1,700 attendees in Columbus

Explore the Creative Side of Columbus
Murals, sculptures and topiaries are just some of the fun sights

Crafting a Community
Manny’s Art Supplies in New Paltz, NY gets a fresh look

Plus... Artful Behavior, New & True Products and More!
Click to read the latest issue online
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If you have an art or craft item you would like to promote to art stores in the next monthly product E-newsletter, please contact:
Amy Colburn  or  Rick Kauder
(315) 789-6431 / (800) 344-0559
Click here for the E-newsletter rates, specs and deadlines
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