Jeremiah Micklas, Senior Buyer, with President and COO of Golden Artist Colors, Barbara Schindler, as she recieved the MACNY 2023 Transformational Leadership Award.

Paint manufacturer Golden Artist Colors recently announced that its president and COO, Barbara Schindler, received the Manufacturing Association of Central New York (MACNY) 2023 Transformational Leadership Award. The Transformational Leadership Award is given annually to someone who embodies the ideals of Living to Lead, including exemplifying character, commitment, courage, competence, initiative, passion, servanthood and generosity, all of which inspire others to learn and grow daily. This year’s award presentation was hosted at the Live2Lead Broadcast in Skaneateles, NY.

During the celebration, Schindler was recognized for her dedication to Golden and all its employee owners for the last 25 years through her unwavering engagement and focus on all aspects of the business.

In his nomination of Schindler, Jeremiah Micklas, senior buyer at Golden, noted her “… willingness to listen, reflect on and address employees’ ideas for improvements or concerns for shortfalls.” Not only does Schindler strive to stay connected with all Golden employees through various individual and group meetings, but she is also an active community member outside of the workplace, making her an exemplary role model for the Live to Lead initiative.

“Being nominated by Jeremiah warmed my heart, as we have worked together for many years now,” stated Schindler. “I am honored and humbled by the recognition from MACNY, and am looking forward to continue embodying the ideals of the Live2Lead initiative.”

While at the Live2Lead Broadcast, Micklas and Schindler had the opportunity to learn from world-class leadership experts in a variety of sessions. Live2Lead is a leader development experience designed to equip participants with new perspectives, practical tools and key takeaways that will leave them ready to implement new action plans and lead with renewed passion and commitment.

To learn more about Golden Artist Colors, its leadership team, and its comprehensive fine arts materials product offering, visit



The K-12 arts and crafts materials market is expected to grow by $570.47 million USD from 2022 to 2027 with a compound annual growth rate (CAGR) of 2.81 percent. The findings were published by market research company Technavio this past fall. The report expounds on factors driving the market, key players and market segmentation by distribution channel, school level and geography.

Regional analysis covers multiple regions that span from the Americas and Europe to the Middle East, Africa and Asia-Pacific (APAC). Key countries include the U.S., Canada, China, Germany and the U.K. More specifically, 28 percent of the market’s growth will originate from Europe.

A key driver of market growth is paper-based stationary products, as paper crafts are easy for students to create. Related products that are growing in popularity include colored papers, easel scrolls, multi-functional paper and higher quality inkjet paper.

The report highlights key vendors of the K-12 arts and crafts material market. The company list includes ACTÍVA Products, Inc., Crayola, faber-castell, Kaplan Early Learning Co. and Melissa and Doug, among others.

Technavio published additional reports on other markets pertaining to crafts and fine arts. Its report on the stationery and cards market calculates the market will increase by $49.21 billion between 2022 and 2027 with a CAGR of 4.82 percent. Meanwhile, the fine arts logistics market is expected to increase by $779.34 million between 2021 and 2026 with a 4.22 percent CAGR.

To learn more about the K-12 arts and crafts materials market report – or reports on the other arts markets – and request a sample report, visit



Etsy has some large competition. At the beginning of November, Michaels officially launched MakerPlace by Michaels, an online platform that serves not only as a marketplace for handmade goods, but also features classes, guides and access to Michaels supplies.

MakerPlace was in the beta testing phase for three months prior to its launch. When it premiered on November 1, MakerPlace had hundreds of thousands of SKUs alongside classes for a wide range of skill levels. Product categories range from jewelry and accessories to stationery and toys, plus more.

Sellers on MakerPlace can choose between two membership levels. The basic plan is free, but sellers can list only two classes per month. The professional plan costs $9.98 per month or $110 for a year and allows for unlimited class listings. Both plans offer free product listings and a referral fee between 2 and 4 percent.

Another major e-commerce player is Etsy, founded in 2005, which features handmade, vintage and craft items. Sellers have no monthly fees. Instead, Etsy charges a 20-cent listing fee, 6.5 percent transaction fee plus a 25-cent payment processing fee.

“Our research found that nearly three in four makers believe there’s a void in the online marketplace landscape today, and that existing platforms come with pain points like high upfront costs, increasing fees for product listings and competition with an overflow of mass-produced goods,” said Heather Bennett, EVP of marketing and ecommerce at Michaels. “MakerPlace by Michaels was designed in direct response to these challenges with the goal of helping handmade artists and makers succeed.

For more information, visit

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